SEO Audit Checklist Document Template

A step-by-step checklist to evaluate and improve website SEO.

SEO Audit Checklist

This document outlines a comprehensive SEO audit checklist intended to help website owners and marketers evaluate and enhance their site’s visibility in search engines. Use this structured guide to identify optimization opportunities and track your progress.

1. General Website Information

Website URL	Audit Date	Auditor
{#siteInfo}{websiteUrl}	{auditDate}	{auditorName}{/siteInfo}

2. Technical SEO

Check these elements to ensure the site’s technical foundation is solid:

{#technicalSeo}

{checkItem}: {status}

{/technicalSeo}

3. On-Page SEO

Review each page to assess critical elements of on-page optimization:

Page URL	Title Tag	Meta Description	H1 Tag	Status
{#onPageChecks}{pageUrl}	{titleTag}	{metaDescription}	{h1Tag}	{status}{/onPageChecks}

4. Content Quality

Evaluate content for value, uniqueness, and readability:

{#contentChecks}

{section}: {finding}

{/contentChecks}

5. Mobile-Friendliness

{#isMobileFriendly}Result: The site is mobile-friendly and meets usability standards.{/isMobileFriendly} {^isMobileFriendly}Result: The site is not mobile-friendly. Consider implementing responsive design and mobile optimizations.{/isMobileFriendly}

6. Page Speed

Average Load Time: {averageLoadTime}

Speed Issues Identified:

{#speedIssues}

{issue}

{/speedIssues}

7. Backlink Profile

Summary of backlink health and diversity:

Domain	Link Type	Trust Score	Anchor Text
{#backlinks}{domain}	{linkType}	{trustScore}	{anchorText}{/backlinks}

8. Indexability

Total Indexed Pages: {indexedPages}

Sitemap Present: {sitemapStatus}

Robots.txt Checked: {robotsTxtStatus}

9. Security

{#hasSsl}SSL Status: Website has a valid SSL certificate.{/hasSsl} {^hasSsl}SSL Status: Warning — SSL certificate is missing or invalid.{/hasSsl}

10. Final Recommendations

{#recommendations}

{item}

{/recommendations}

Prepared by: {auditorName}

Date: {auditDate}

This document template includes dynamic placeholders for automated document generation with Documentero.com. Word Template - Free download

Download Word Template (.DOCX)

Customize Template

Download the SEO Audit Checklist template in .DOCX format. Customize it to suit your needs using your preferred editor (Word, Google Docs...).

Upload & Configure

Upload the template to Documentero - Document Generation Service, then map and configure template fields for your automated workflow.

Generate Documents

Populate templates with your data and generate Word (DOCX) or PDF documents using data collected from shareable web Forms, APIs, or Integrations.