Competitive Analysis Matrix Spreadsheet Template

Compares competitor features, pricing, and strengths to inform market positioning.

Competitive Analysis Matrix
Purpose: This spreadsheet compares our company’s features, pricing, and unique strengths against key competitors to inform strategic positioning and decision-making.

Company:	{companyName}
Prepared by:	{preparedBy}
Date:	{date}

Competitor Feature Comparison
Feature	Our Offering	{#competitors.name}
{#features.featureName}	{#features.ourOffering}	{#features.competitor1}	{#features.competitor2}	{#features.competitor3}	{#features.competitor4}	{#features.competitor5}

Price Comparison
Competitor	Product	Price
{#pricing.competitor}	{#pricing.product}	{#pricing.price}

Strengths & Weaknesses
Competitor	Strengths	Weaknesses
{#swot.competitor}	{#swot.strengths}	{#swot.weaknesses}

Price Summary
Minimum Price	=MIN(pricing[Price])
Maximum Price	=MAX(pricing[Price])
Average Price	=AVERAGE(pricing[Price])

This document template includes dynamic placeholders for automated document generation with Documentero.com. Excel Template - Free download

Download the Competitive Analysis Matrix template in .XLSX format. Customize it to suit your needs using your preferred editor (Excel, Google Sheets...).

Upload the template to Documentero - Document Generation Service, then map and configure template fields for your automated workflow.

Populate templates with your data and generate Excel (XLSX) documents using data collected from shareable web Forms, APIs, or Integrations.

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