Competitive Analysis Matrix Spreadsheet Template

Compares competitor features, pricing, and strengths to inform market positioning.

Competitive Analysis Matrix
Purpose: This spreadsheet compares our company’s features, pricing, and unique strengths against key competitors to inform strategic positioning and decision-making.

Company:	{companyName}
Prepared by:	{preparedBy}
Date:	{date}

Competitor Feature Comparison
Feature	Our Offering	{#competitors.name}
{#features.featureName}	{#features.ourOffering}	{#features.competitor1}	{#features.competitor2}	{#features.competitor3}	{#features.competitor4}	{#features.competitor5}

Price Comparison
Competitor	Product	Price
{#pricing.competitor}	{#pricing.product}	{#pricing.price}

Strengths & Weaknesses
Competitor	Strengths	Weaknesses
{#swot.competitor}	{#swot.strengths}	{#swot.weaknesses}

Price Summary
Minimum Price	=MIN(pricing[Price])
Maximum Price	=MAX(pricing[Price])
Average Price	=AVERAGE(pricing[Price])

This document template includes dynamic placeholders for automated document generation with Documentero.com. Excel Template - Free download

Download the Competitive Analysis Matrix template in .XLSX format. Customize it to suit your needs using your preferred editor (Excel, Google Sheets...).

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Populate templates with your data and generate Excel (XLSX) documents using data collected from shareable web Forms, APIs, or Integrations.

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