Fundraising Appeal Email

This email template is designed to help nonprofit organizations craft compelling fundraising appeals to their mailing list, encouraging supporters to contribute to a specific campaign or cause.

Dear {name},

We hope this message finds you well. At {organizationName}, our mission is to {missionStatement}, and your support plays a crucial role in making this vision a reality.

Today, we are reaching out with an urgent appeal for contributions to {campaignName}. This campaign will help us {campaignGoal}, and we need your help to achieve that.

Your donation can make a measurable difference:

{#donationTiers}

• {amount}: {impactDescription}

{/donationTiers}

Every contribution counts—whether it's ${smallestAmount} or more—but your timely donation can help us meet our goal by {deadline}.

{#hasMatchingGift} Exciting news—your donation will be matched by {matchingPartner} up to ${matchCap}! Double your impact today! {/hasMatchingGift}

{^hasMatchingGift} Even if you can't give a large gift, every bit counts and helps us move closer to our shared mission. {/hasMatchingGift}

Click the button below to make your secure online contribution:

Donation link: {&donateUrl}

Your continued support is deeply appreciated, and we are grateful to have you as part of our community.

With gratitude,

{senderName}
{senderTitle}
{organizationName}

If you'd prefer not to receive fundraising messages from us, you can {&unsubscribeUrl}.