eCommerce Performance Dashboard Document Template

Report summarizing key metrics like conversion rate, AOV, and traffic sources.

eCommerce Performance Dashboard

This dashboard provides an overview of key eCommerce performance metrics for the given reporting period. The purpose of this document is to help stakeholders understand how the online store is performing in terms of user engagement, sales efficiency, and traffic acquisition.

General Overview

Reporting Period: {reportingPeriod}

Prepared by: {preparedBy}

Date: {reportDate}

Key Metrics

Metric	Value
{#metrics}{metricName}	{value}{/metrics}

Conversion Funnel

Funnel Stage	Visitors	Conversion Rate
{#funnelStages}{stage}	{visitors}	{conversionRate}{/funnelStages}

Traffic Sources

{#trafficSources}

{source}: {visits} visits ({percentage}%)

{/trafficSources}

Top Performing Products

Product	Units Sold	Revenue
{#topProducts}{productName}	{unitsSold}	{revenue}{/topProducts}

Notes & Recommendations

{notes}

{#hasRecommendations}

{recommendation}

{/hasRecommendations}

{^hasRecommendations}No specific recommendations at this time.{/hasRecommendations}

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