Advertising Copy Template

Use this template to guide the creation of effective and persuasive advertising copy. It covers the three main components of any ad: a striking headline, an engaging description, and a compelling call-to-action (CTA). This document is useful for marketers, copywriters, and sales professionals to standardize and automate ad content creation for various campaigns.

1. Campaign Overview

Campaign Name: {campaignName}

Target Audience: {targetAudience}

Product/Service: {productOrService}

Key Benefit: {keyBenefit}

2. Headline Ideas

Use these headline variations to capture initial attention. Choose one or test multiple options.

{#headlines}

• {headline}

{/headlines}

3. Description Options

Short yet informative copies that elaborate on the headline. Use these to create engaging ad bodies.

{#descriptions}

1. {content}

{/descriptions}

4. Call-to-Action (CTA)

Use clear and action-oriented CTAs to drive conversions.

{#ctas}

• {text}

{/ctas}

5. Channel Considerations

Adapt your copy based on ad placement and limitations (character count, tone, etc.).

6. Visual Guidelines {^hasNoVisuals}

Include recommended visuals to pair with each ad type.

{#visuals}

1. {type}: {description}

{/visuals}

{/hasNoVisuals}

7. Notes & Tips

Use these expert notes when reviewing final ad content:

{#tips}

• {tip}

{/tips}