Brand Guidelines

Purpose: This document outlines the standards and best practices for using and representing the {brandName} brand. It includes rules for logo usage, color palettes, typography, and brand voice to ensure consistency across all channels and materials.

1. Logo Usage

The logo is the most visible representation of the {brandName} brand. Use it consistently and correctly.

Approved Logos

{#approvedLogos}

• {logoType}: {description} – File: {fileName}

{/approvedLogos}

Clear Space and Minimum Size

Logo clear space and minimum size requirements help maintain legibility and visual impact.

• Clear space: {logoClearSpace}
• Minimum size: {logoMinSize}

Incorrect Usage

Do not distort, recolor, or add effects to the logo. Refer to the do-not-use guide below:

{#incorrectUsage}

• {example}: {reason}

{/incorrectUsage}

2. Color Palette

These are the core colors that make up the {brandName} identity.

3. Typography

Fonts play a critical role in communicating the brand’s tone and professionalism.

Primary Typeface

{primaryFont} — used for titles, headings, and main content.

Secondary Typeface

{secondaryFont} — used for accents and highlights.

{#fontUsageNotes}

• {noteTitle}: {noteDetail}

{/fontUsageNotes}

4. Tone of Voice

The voice of the {brandName} brand should be consistent across all written communication.

Core Tone Attributes

{#toneAttributes}

• {attribute}: {definition}

{/toneAttributes}

Do's and Don'ts

5. Imagery Guidelines

Select visuals that reflect the {brandName} values and resonate with the audience.

Photography Style

{photoStyle} — Describe characteristics such as lighting, composition, and subjects.

Image Usage Examples

{#imageExamples}

• {imageTitle}: {imageDescription}

{/imageExamples}

6. Contact & Rights

For questions or permission requests regarding brand usage, contact {brandContactPerson} at {brandContactEmail}.

© {brandName} – All rights reserved.