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Competitor Analysis Document Template

A table-based comparison of your brand with industry competitors.

Competitor Analysis

Purpose: This document presents a structured comparison between {brandName} and its key industry competitors, highlighting strengths, weaknesses, and unique selling propositions to support strategic decision-making.

Overview

This analysis focuses on comparing major attributes such as pricing, features, customer service, and market positioning. Use the results to assess competitive advantages and areas for improvement.

Brand Profile

  • Brand Name: {brandName}
  • Industry: {industry}
  • Target Market: {targetMarket}
  • Core Product/Service: {coreProduct}

Competitor Overview

{#competitors}

  • Name: {name}
  • Website: {&website}
  • Key Product: {keyProduct}

{/competitors}

SWOT Analysis of {brandName}

Strengths Weaknesses

{#strengths}

  • {item}

{/strengths}

{#weaknesses}

  • {item}

{/weaknesses}
Opportunities Threats

{#opportunities}

  • {item}

{/opportunities}

{#threats}

  • {item}

{/threats}

Key Differentiators

{#differentiators}

  • {title}: {description}

{/differentiators}

Recommendations

{recommendations}

This document template includes dynamic placeholders for automated document generation with Documentero.com. Word Template - Free download

Download Word Template (.DOCX)
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Customize Template

Download the Competitor Analysis template in .DOCX format. Customize it to suit your needs using your preferred editor (Word, Google Docs...).

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Upload & Configure

Upload the template to Documentero - Document Generation Service, then map and configure template fields for your automated workflow.

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Generate Documents

Populate templates with your data and generate Word (DOCX) or PDF documents using data collected from shareable web Forms, APIs, or Integrations.

Use Cases

Automate Competitor Analysis Using Forms

collect competitor insights via form to generate comparison document
create shareable form for sales teams to input competitor data
generate competitor analysis by collecting inputs from product managers
build web form to gather competitor pricing and feature data
automatically produce competitor report from client-submitted form data

Generate Competitor Analysis Using APIs

trigger competitor analysis report generation from CRM system
generate brand comparison PDF via API after user sign-up
auto-generate competitor benchmarking document using internal BI data via API
create competitor snapshot document programmatically from web application
generate sales competitor analysis on-demand from marketing dashboard via API

Integrations / Automations

automatically create competitor analysis from Google Sheets using Zapier
generate sales comparison document from HubSpot competitor data
auto-fill competitor analysis template from Airtable records via Make
send completed competitor reports to Slack when new row added in Notion
create brand vs competitor scorecard when new analysis task is created in Asana

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