Customer Journey Map

Purpose: This document is used to visualize and understand the end-to-end experience a customer has with a product, service, or brand. It outlines each stage of interaction, uncovers pain points, and identifies opportunities for enhancement throughout the customer lifecycle.

Customer Profile

Name: {customerName}

Age: {customerAge}

Location: {customerLocation}

Personality Type: {personalityType}

Background: {background}

Customer Goals

{customerGoals}

Stages of the Journey

Emotional Journey

This section illustrates how the customer's emotions change throughout each stage.

{#emotionalPoints}

• {stage}: {emotion}

{/emotionalPoints}

Team Insights

{#teamNotes}

• {note}

{/teamNotes}

Next Steps & Actions

{#nextActions}

1. {actionItem}

{/nextActions}

Prepared by: {preparedBy}

Date: {documentDate}