Event Marketing Plan

This Event Marketing Plan template is designed to help organize, schedule, and track promotional activities for marketing events, trade shows, or brand activations. It will guide your team through goals, messaging, timelines, and performance tracking to ensure event success.

Event Overview

Event Name: {eventName}

Event Date: {eventDate}

Location: {location}

Event Type: {eventType}

Target Audience: {targetAudience}

Event Objectives:
{eventObjectives}

Marketing Goals

Primary Goals:

{primaryGoals}

Key Performance Indicators (KPIs):

{kpiMetrics}

Messaging Strategy

Main Message:

{mainMessage}

Key Talking Points:

{#talkingPoints}

• {point}

{/talkingPoints}

Promotional Channels

Channels to be used:

{#promoChannels}

• {channel} - {description}

{/promoChannels}

Marketing Schedule

Budget Breakdown

Partners & Vendors

Contingency Plan

Risk Assessment & Contingency Measures:

{contingencyPlan}

Post-Event Success Evaluation

Planned Follow-up Activities:

{#followUps}

• {activity}

{/followUps}

Metrics to Capture:

{evaluationMetrics}

Notes:
{notes}