Facebook Ads Copy

Purpose: This document serves as a guide to craft high-performing Facebook ad copy by filling in structured templates for headlines, main body text, and calls-to-action (CTA). It helps marketing teams consistently create compelling messaging that adheres to best practices for user engagement and conversion.

Ad Campaign Overview

Headline Ideas

{#headlines}

• {headline}

{/headlines}

Primary Text (Ad Body)

Below are the main ad messages to test or use across your ad sets.

{#bodies}

• {bodyText}

{/bodies}

Call-to-Action Options

Choose one or more CTA options below:

{#ctas}

• {ctaLabel}: {ctaText}

{/ctas}

Ad Copy Example

This is a composed version of a suggested full Facebook Ad using the fields filled above.

• Headline: {exampleHeadline}
• Body: {exampleBody}
• CTA: {exampleCTA}

Notes & Testing Insights

{^hasNotes}No testing insights or notes provided yet.{/hasNotes}

{#hasNotes}

{notes}

{/hasNotes}