Online Ad Campaign Brief

Purpose: This document collects the essential details required to plan and launch a successful online advertising campaign, including campaign goals, target audience, budget, creatives, and timelines.

1. Basic Campaign Information

• Campaign Name: {campaignName}
• Start Date: {startDate}
• End Date: {endDate}
• Platform(s): {platforms}

2. Objectives

{#objectives}

• {objective}

{/objectives}

3. Target Audience

• Primary Audience: {primaryAudience}
• Age Range: {ageRange}
• Location: {location}
• Interests: {interests}

4. Budget & Bidding

• Total Budget: {totalBudget}
• Daily Budget: {dailyBudget}
• Bidding Strategy: {biddingStrategy}

5. Creative Assets

{#creatives}

• {type}: {description} (Filename: {filename})

{/creatives}

6. Call To Action (CTA)

• Primary CTA: {primaryCta}
• Landing Page URL: {landingPageUrl}

7. Campaign Roles & Responsibilities

8. Tracking & KPIs

• Main KPI: {mainKpi}
• Other Metrics to Monitor: {metrics}

9. Notes & Special Instructions

{notes}