Product Comparison Sheet Document Template

A side-by-side comparison sheet to showcase product features against competitors.

Product Comparison Sheet

This document provides a side-by-side comparison of our product versus key competitors. It is designed to help sales teams clearly communicate product advantages and highlight unique differentiators in a structured and visually accessible format.

Overview

Prepared By: {preparedBy}

Date: {date}

Target Audience: {targetAudience}

Products Compared

Feature	Our Product ({ourProductName})	{#competitors}{competitorName}{/competitors}
Price	{ourPrice}	{#competitors}{competitorPrice}{/competitors}
Support Availability	{ourSupport}	{#competitors}{competitorSupport}{/competitors}
Core Features	{ourFeatures}	{#competitors}{competitorFeatures}{/competitors}
Deployment Options	{ourDeployment}	{#competitors}{competitorDeployment}{/competitors}
Customizability	{ourCustomizability}	{#competitors}{competitorCustomizability}{/competitors}

Top Differentiators

{#topDifferentiators}

{title}: {description}

{/topDifferentiators}

Customer Benefits

{#customerBenefits}

{benefit}

{/customerBenefits}

Customer Testimonials

{#testimonials}

"{quote}" - {customerName}, {company}

{/testimonials}

Conclusion

The comparison above demonstrates that {ourProductName} offers significant advantages in key areas critical to customers, such as {keyAdvantages}. Use this sheet as a foundational resource in your sales discussions to position our product as the optimal choice.

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