Social Media Calendar

Purpose: This content calendar is designed to help plan, organize, and schedule social media posts across different platforms efficiently. It supports marketing teams in visualizing weekly or monthly post planning, content types, and campaign progression to maintain consistent and strategic audience engagement.

Overview

Campaign Name: {campaignName}

Duration: From {startDate} to {endDate}

Responsible Team Member: {ownerName}

Platforms

Scheduled posts will be shared across the following platforms:

{#platforms}

• {name}

{/platforms}

Goals

The main objectives of this campaign are:

{#goals}

• {goalDescription}

{/goals}

Weekly Calendar

A breakdown of posts planned for each day of the week.

Content Details

Below is a list of content assets assigned per platform:

Team Notes

Important notes and comments provided by the campaign team:

{#notes}

• {author}: {comment}

{/notes}

Status Summary

Total Scheduled Posts: {totalPosts}

Posts Published: {publishedPosts}

Posts Remaining: {remainingPosts}

{#hasDelays}

Delay Notes

Some posts have been delayed:

{#delays}

• {date}: {reason}

{/delays}

{/hasDelays}

{^hasDelays}

No delays have been recorded during this campaign.

{/hasDelays}

Next Steps

{nextActions}