Allocates budget across advertising channels and tracks spending against projections.
Advertising Budget | ||||
This spreadsheet helps allocate advertising budgets across different channels and compare actual spending against projected values. | ||||
Campaign Name: | {campaignName} | |||
Start Date: | {startDate} | |||
End Date: | {endDate} | |||
Budget Owner: | {budgetOwner} | |||
Advertising Channels | ||||
Channel | Projected Budget | Actual Spend | ROI (%) | |
{#channels.channel} | {#channels.projectedBudget} | {#channels.actualSpend} | {#channels.roi} | |
Total Projected Budget | =SUM(channels[Projected Budget]) | |||
Total Actual Spend | =SUM(channels[Actual Spend]) | |||
Total Variance | =SUM(channels[Actual Spend]) - SUM(channels[Projected Budget]) |
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