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Campaign Performance Dashboard Spreadsheet Template

Aggregates marketing metrics like click-through rates and conversions for performance review.

Campaign Performance Dashboard
This dashboard summarizes key marketing campaign metrics such as impressions, click-through rates, conversions, and costs for performance evaluation and reporting.

Generated For:	{clientName}
Report Period:	{reportStartDate} - {reportEndDate}

Campaign Overview
Campaign Name	Start Date	End Date	Impressions	Clicks	CTR (%)	Conversions	Conversion Rate (%)	Cost	Cost per Conversion
{#campaigns.campaignName}	{#campaigns.startDate}	{#campaigns.endDate}	{#campaigns.impressions}	{#campaigns.clicks}	{#campaigns.ctr}	{#campaigns.conversions}	{#campaigns.conversionRate}	{#campaigns.cost}	{#campaigns.costPerConversion}

Summary Metrics
Total Impressions	=SUM(campaigns[Impressions])
Total Clicks	=SUM(campaigns[Clicks])
Average CTR	=AVERAGE(campaigns[CTR (%)])
Total Conversions	=SUM(campaigns[Conversions])
Average Conversion Rate	=AVERAGE(campaigns[Conversion Rate (%)])
Total Cost	=SUM(campaigns[Cost])
Average Cost per Conversion	=AVERAGE(campaigns[Cost per Conversion])

This document template includes dynamic placeholders for automated document generation with Documentero.com. Excel Template - Free download

Download Excel Template (.XLSX)

Customize Template

Download the Campaign Performance Dashboard template in .XLSX format. Customize it to suit your needs using your preferred editor (Excel, Google Sheets...).

Upload & Configure

Upload the template to Documentero - Document Generation Service, then map and configure template fields for your automated workflow.

Generate Documents

Populate templates with your data and generate Excel (XLSX) documents using data collected from shareable web Forms, APIs, or Integrations.

Use Cases

Automate Campaign Performance Dashboard Using Forms

collect campaign performance data via web form and generate dashboard in Excel

automatically create marketing performance report from submitted survey data

generate Excel dashboard from client-submitted campaign evaluation form

create weekly campaign summary spreadsheet from form responses

build Excel performance tracker using marketing KPIs collected from web form

Generate Campaign Performance Dashboard Using APIs

generate Excel campaign dashboard via API from CRM system

automatically create marketing KPIs spreadsheet from analytics API

trigger Excel dashboard generation from campaign data in custom app

create sales-marketing report in Excel using API from ad platform

generate marketing performance summary spreadsheet via REST API call

Integrations / Automations

automatically generate campaign performance dashboard from Facebook Ads using Zapier

create Excel marketing report from Google Ads data using Make integration

generate campaign metrics spreadsheet from HubSpot using automation

build performance dashboard in Excel from Mailchimp data using Zapier

auto-generate Excel spreadsheet from Google Analytics data with Integromat

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